One of the freaky differences between Israel and the USA are the commercials for pharmaceuticals. Israel has its share of commercials for over the counter drugs (Head ache medication, strep throat drops, etc.). In the US there are also commercials for prescription only drugs. But one of the reasons these drugs are prescription only, is because they have a lot of side effects. It turns out that drug companies have to say those side effects during the commercial. This makes for some very, very strange text. I think my favorite is a recent anti-psoriases drug that in some cases can cause death. Here, for your pleasure is the text:
Man voiceover: I hate psoriases
Woman voiceover: Love Clearer skin
Man voiceover: Forget the embarrassment
Woman voiceover: And the flaking
Man voiceover: Humira can help clear you moderate to severe psoriases. In one clinical trial for psoriases 7 out of 10 patients taking Humira saw 75% skin clearness and 6 out of 10 patients had clear or almost clear skin16 weeks.
Woman2 voiceover: Humira can lower your body’s ability to fight infections. Some people have had serious infections including tuberculosis and infections that spread throughout the body. Some of these serious infections have been fatal, so tell your doctor right away if you’ve had tuberculosis or hepatitis B, if you are prone to infection or if you get an infection. Do not start Humira if you have an infection such as an open sore or flu. Certain type of cancer – non- melanoma skin and lymphoma, and blood disorders, nervous system disorders, serious allergic reactions and new or worsening heart failure have occurred.
Woman voiceover: Hate covering up?
Man voiceover: Love seeing a difference!
Woman voiceover: Talk to your doctor about psoriasis treatment options. Ask whether Humira may be right for you. Today!
You can check it out for yourself here. You’ll also find there multiple testimonials about the drug (the one I randomly selected wasn’t very positive to say the least).
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